Building a Brand //
My Roles
Branding + Marketing Strategy
Design (Illustrator + Photoshop)
Website (SquareSpace)
Photography (Canon)
Editing (Photoshop)
Summary
This was a personal project of mine — curated lifestyle photography for the playful at heart. This brand was built on a niche market of families & couples who want to preserve the raw details that tell their unique stories. Every element of branding was strategically designed to compliment each other & produce a cozy + relaxed vibe. Initial brand awareness came from an optimized web presence, social media strategy, & buzz worthy tactics. A majority of the targeted audience had busy lifestyles and the thought of photos was overwhelming to them. By removing that barrier through elevated guidance and support before, during, & after photos, the experience became enjoyable & something that people wanted to repeat.
Cultivating an Experience
“Shelby is an absolute natural at what she does! My boyfriend and I did a couples session with her where she captured some of the most loving and mesmerizing moments between us, all while never making it feel completely awkward. Shelby helped with outfits, coached us through the session and made us feel 100% comfortable.”
— Remington R.
“Shelby is so incredible - she takes beautiful photos and makes it feel effortless…She's patient with the kids and always getting such wonderful shots. We just love her and the photos she's given us to document our life.”
— Danielle J.
