Publication Design // @Mays

My Roles
Digital Layout (WordPress)
Print Layout (InDesign)
Proofing
Issuu Setup
Promotional Materials Design (Illustrator + Photoshop)
Promotional Emails Layout + Setup (Emma)
Analyzed Data Post-Launch (Google Analytics)

Summary
@Mays is an alumni magazine geared towards former students of Mays Business School. Originally the magazine was available only in print and via an online PDF reader. Using WordPress, I strategically designed the look, feel, and flow of a digital site version of the magazine and freshened the look of the print version to pair well with digital. In addition, I designed segmented emails that were part of the bigger promotional campaign utilizing the Emma platform which led to higher than average engagement rates. Post launch, I analyzed Google Analytics data to distinguish what worked well and what opportunities for growth we had.